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Big events of all kinds including conventions, concerts, trade shows, fairs, musicals, and sports can bring money to the host cities. It is not the organizers of the event that get money only, even the city earns a big through…
There is a tremendous growth in the number of people that attend trade shows. This has made the idea of trade shows an international affair. A trade show, also called a trade fair, expo or trade exhibition is an organized…
Events, trade shows, conferences and even concerts reside in a category of their own from a marketing standpoint. Certain marketing strategies, which you will discover below, work better at corporate events and concerts than in any other setting. With these…